Hike unbundles its messaging app to reach India’s next wave of smartphone users

 How do you compete with the world’s largest chat app in its strongest market? Hike, the Indian messaging app valued at more than $1 billion, is taking a unique approach to battling WhatsApp which involves dismantling its service, layering it on budget Android phones and offering free connectivity. The company, which is backed by the likes of Tencent and Foxconn, today unveiled… Read More

Hike unbundles its messaging app to reach India’s next wave of smartphone users
Source: TechCrunch